"Totalmente Mulher" was a Women's Day campaign for the retail chain store called "TemTotal" as a wordplay with the name of the store.

 

I was responsible for both the printed and the digital material of the campaign and my concept was focused on contrasting strength of the red (also the store main color) to the delicate rosé. The roses, commonly given to women on this day, were used as ornaments to the material and I explored bold typography in digital videos.

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