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Expoguaçu is a traditional rodeo and music event in Mogi Guaçu, a city in the state of São Paulo, Brazil. Since 1999, the event brings national artists to perform concerts in a space of two weeks and it is one of the biggest events every year in the region.
Even though most of the artists are Brazilian country artists, year by year the event tries to make a distance from the country aesthetic. Working for Nezz Comunicação Estratégica, I was responsible for the event's design, making it attractive, but practical and useful, since there's a lot of information and sponsors.
However, they didn't allow me to change its logo...
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