Apolo Transportes is a transportation company in Mogi Guaçu, Brazil, and got its name from the Apollo 11 mission in 1969. For the 50 years of the company (and also the 50 years of the mission), a new branding representing the rich story of Apolo was commissioned to ad agency Nezz and I was responsible for the initial branding and campaign.

A new branding, a commemorative campaign, and all the consequent material were based on the company's story and its relation to the Apollo 11 mission in the year of 1969. The logo, representing the transport speed, the space mission, and the Apolo initial letter became the new Apolo's identity, but the application pieces used here are illustrative and not the final outcome.